Irrational Media Promotion Makes “Dr. Noc” Newsworthy

Perhaps contrary to popular belief, I do not ignore irrational media. If I ignored it, how then could I talk about it? I regularly consume a wide variety of irrational media. [1]

Some irrational media (like the “New York Times”) don’t let me read very much of what they only disclose to the suckers they force to pay money and also sell personal information about the suckers (who also lack appropriate literacy skills) to the highest bidders, who resell them to large companies (who aim to target such suckers as potential customers for usually quite shoddy products and services). [2]

I prefer publishers to be more open and transparent. So when I “did a search” (about a man named “Morgan McSweeney”), I selected an article from “Chattanooga Times Free Press” (actually from pressreader.com ). This so-called “news” source informs me that:

About half his income comes from social media, he [Morgan McSweeney] said, reading ads for dog food or allergy medication.

https://www.pressreader.com/usa/chattanooga-times-free-press/20251221/281689736159626
Dr. Noc: A 1-minute video is not representative and you don’t kind of realize that until you start trying to produce that type of content regularly. It takes a really long time. It can easily take an hour or 2 hours … coming up with a topic people want to hear about, reading the research study, coming up with what you’re going to say, and then editing it down. Source: Medfluencer: Who Is TikTok Superstar Dr. Noc? | MedPage Today [ https://www.medpagetoday.com/publichealthpolicy/generalprofessionalissues/93360 ]

What interested me first and still interests me most of all about Morgan McSweeney is something he recently mentioned on Alan Alda’s podcast named “Clear and Vivid”:

There’s obviously a lot of value in being able to package concepts from STEM into what is a compelling story.

“Clear+Vivid with Alan Alda” 2025-12-23 ca. 8:35-8:45 [ https://www.alanalda.com ]

I wrote about the way one particular point of view is better than no particular point of view a few weeks ago [3]. I plan to write more about the links between these articles tomorrow — so stay tuned! [4] 😀

[1] See “Rational Media” [ https://phlat.design.blog/2024/01/14/rational-media ]
[2] See also “There’s a Sucker Born Every Minute” [ https://socio.business.blog/2023/05/15/theres-a-sucker-born-every-minute ]
[3] See “One is Better than None” [ https://socio.business.blog/2026/01/11/one-is-better-than-none ]
[4] Note that if you simply follow socio.business.blog that would probably maximize the chance that you would be updated in a timely manner by WordPress (as most of my writing is there, and as far as I know WordPress does not inform subscribers when trackback links are posted). Of course, you could also follow any and all posts my account makes on WordPress @ http://wordpress.com/reader/users/internetonlineweblog 😉

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